Marketing

The COVID-19 pandemic continues to transform how consumers behave. Experts argue that such evolution of consumer behavior is caused by three major forces: economic fallout and uncertainty, preference shifts, and digital acceleration. These changes are expected to be felt for the long term, molding the new normal environment. Here are some notable consumer trends that …

How Is the Pandemic Shaping Consumer Behavior and Business Priorities? Read More »

You’ve started your business, and everything seems to be going well. Customers are pouring in, your pockets are being lined with cash, and the demand for your offerings are continuously rising. After gathering a considerable amount of profits, you’ve invested cash back into your business to stimulate growth. But then, for some reason, the sales …

5 Signs That You’re About to Have Cash Flow Problems Read More »

Have you ever felt a certain disconnect between a company’s declaration of intended value versus the experience you get from its products and services? Perhaps it’s those cool-looking shoes that score style points but don’t deliver comfort in your training. Or a software package that promises to streamline processes but ends up being even more complicated …

Restore the Link Between Top-end Design and Frontline Customer Service to Rejuvenate Business Read More »

If your business doesn’t have an online presence today, it’s as good as invisible. Companies of every size, from mom and pop operations to mega corporations, can ca benefit from it. This is because over 4.54 billion people use the internet, that’s more than half of the world’s population! And it’s more apparent for large …

How to Improve the Performance of Your Display Ads Read More »

There are important processes involved when you want to sell a product to the market. Development takes tons of research, and you also have to find out how viable it would be when released to the masses. Before reaching the shelves, you have to drum up public interest with your market strategies. This also takes …

Attracting the Most Attention with Your Marketing Campaign Read More »

Content marketing is a critical aspect of running a business since it takes care of promoting the brand of the company. There are several forms of content marketing, and understanding the differences between them can help companies make a better choice for their advertising tools. The type of content marketing you choose to apply to …

Advertising Tips: Learning How to Market Content Online Read More »

As of May 2020, the pandemic has shut down about 100,000 small businesses in America and sent 20.6 million jobs down the drain. This figure is even more dismal than the unemployment rates during the 2007-2009 Great Depression, which peaked at 8.7 million lost jobs. But as in any dark time in human history, there’s …

Franchising in a Pandemic Economy: Is It Worth the Risk? Read More »

Building customer loyalty is a powerful strategy that helps businesses achieve growth and success. Without loyal clients, business owners will struggle to continue making sales and maintaining brand popularity. Thus, if you want to reach business success, you need to focus on attracting customers. At the same time, you also have to build a customer …

Influential Factors that Convince Customers to Buy from Your Brand Read More »

Running a successful business requires wise decision-making and consistent effort in putting customers first. If you want your business to survive, you need to ensure that you can meet consumers’ ever-changing demands. That is especially challenging for company owners who are just starting to build a name for their business. If you are a startup …

Quality Management: The Key to Achieving Excellent Brand Reputation Read More »

Whether you’re running a brick-and-mortar shop or a full-fledged e-commerce business, inventory management is one of the most important but tedious tasks. If you slip up on supervising the acquisition, storage and usage of your products, your business will suffer dire consequences. A study called “Revealing the Hidden Costs of Poor Inventory Management” found that …

Effective Ways to Streamline Your Inventory Management Process Read More »