Marketing

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How Is the Pandemic Shaping Consumer Behavior and Business Priorities?

The COVID-19 pandemic continues to transform how consumers behave. Experts argue that such evolution of consumer behavior is caused by three major forces: economic fallout and uncertainty, preference shifts, and digital acceleration. These changes are expected to be felt for the long term, molding the new normal environment. Here are some notable consumer trends that …

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5 Signs That You’re About to Have Cash Flow Problems

You’ve started your business, and everything seems to be going well. Customers are pouring in, your pockets are being lined with cash, and the demand for your offerings are continuously rising. After gathering a considerable amount of profits, you’ve invested cash back into your business to stimulate growth. But then, for some reason, the sales …

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Restore the Link Between Top-end Design and Frontline Customer Service to Rejuvenate Business

Have you ever felt a certain disconnect between a company’s declaration of intended value versus the experience you get from its products and services? Perhaps it’s those cool-looking shoes that score style points but don’t deliver comfort in your training. Or a software package that promises to streamline processes but ends up being even more complicated …

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target customer

Influential Factors that Convince Customers to Buy from Your Brand

Building customer loyalty is a powerful strategy that helps businesses achieve growth and success. Without loyal clients, business owners will struggle to continue making sales and maintaining brand popularity. Thus, if you want to reach business success, you need to focus on attracting customers. At the same time, you also have to build a customer …

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