Marketing

target customer

Influential Factors that Convince Customers to Buy from Your Brand

Building customer loyalty is a powerful strategy that helps businesses achieve growth and success. Without loyal clients, business owners will struggle to continue making sales and maintaining brand popularity. Thus, if you want to reach business success, you need to focus on attracting customers. At the same time, you also have to build a customer …

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business reputation

Quality Management: The Key to Achieving Excellent Brand Reputation

Running a successful business requires wise decision-making and consistent effort in putting customers first. If you want your business to survive, you need to ensure that you can meet consumers’ ever-changing demands. That is especially challenging for company owners who are just starting to build a name for their business. If you are a startup …

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Effective Ways to Streamline Your Inventory Management Process

Whether you’re running a brick-and-mortar shop or a full-fledged e-commerce business, inventory management is one of the most important but tedious tasks. If you slip up on supervising the acquisition, storage and usage of your products, your business will suffer dire consequences. A study called “Revealing the Hidden Costs of Poor Inventory Management” found that …

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woman using her phone

Omnichannel Marketing: Why Your Business Needs to Switch From Multichannel

Marketing plays an essential role in a business, from generating leads and acquiring new customers to increasing sales. Apart from that, if we take a look at some of the most successful companies, nearly all of them boast robust marketing sectors. And whether it be customer engagement or advertising, you can bet that they’ve mastered …

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Female candidate being interviewed

3 Ways to Reinvigorate Your Hiring Strategy during COVID-19

COVID-19 has forced businesses of all sizes to re-examine their operations and long-term plans. In particular, executives and managers are re-assessing how they are recruiting new talent amid a gloomy global economy. If you manage a business yourself, you might be looking for some pointers on how you can refresh your hiring strategy. Below are …

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