Nonprofits are usually short of funds or looking for ways to replenish them. Because of this, they are faced with the challenge of marketing their causes. Like any other traditional
These days, online shopping is the answer to all of our needs. Do we need groceries and other necessities? We can turn to the website or mobile app of our
Businesses will always strive their best to ensure that they are maximizing their profits. However, many employers will need to be mindful that they will need to invest in their
There has been a major shift when it comes to how retailers are doing business during the crisis. One’s resilience and willingness to adapt to the new normal will determine
Even before the outbreak of the coronavirus disease, the health and wellness industry has been steadily a lucrative business. A report by the Global Wellness Institute in 2018 has reported
The COVID-19 pandemic continues to transform how consumers behave. Experts argue that such evolution of consumer behavior is caused by three major forces: economic fallout and uncertainty, preference shifts, and
You’ve started your business, and everything seems to be going well. Customers are pouring in, your pockets are being lined with cash, and the demand for your offerings are continuously
Have you ever felt a certain disconnect between a company’s declaration of intended value versus the experience you get from its products and services? Perhaps it’s those cool-looking shoes that score
If your business doesn’t have an online presence today, it’s as good as invisible. Companies of every size, from mom and pop operations to mega corporations, can ca benefit from
There are important processes involved when you want to sell a product to the market. Development takes tons of research, and you also have to find out how viable it
