lifecycles
(2010) lifecycyles uses short time-lapse films to educate consumers on the produce they purchase by showing the growing process as it happens in the field. When approaching a selected vegetable, a LCD screen displays that plant’s entire life cycle. Sounds of microscopic growth accompanied by musical arrangements from invited composers, project down onto the consumers as they pass through the marketplace, reconnecting them to the land and time based concepts integral to the agricultural process. lifecycles premiered at the 2010 Sundance Film Festival with a multimedia installation in a Park City Fresh Market grocery store and accompanying installation in the Festival’s New Frontiers program.
The lifecycles project is a part of a larger effort to create an international database called the Digital Farm Collective, which gathers footage of plants grown across the globe through time-lapse photography. Created is a living library, which will build from growers filming their best crops, telling the story of the farmers and the varied environments in which these plants thrive.
